Going once, going twice...and SOLD!

 

And finally the day I was so looking forward to arrived.  The Magic of Persia Nowruz Auction Gala benefit in Dubai which was held on Iranian new years - March 21st 2015 - at Emirates Towers. The setting was beautiful and I was accompanied by my number one fan, my husband.   We were welcomed by champagne to the salon where all the artworks were on display.

There were so many beautiful artworks many by famous artists and some by emerging and other well - established artists.  Shirley Elghanian - Founder of the MOP organization - started the ceremony welcoming the artists, followed by a beautiful and touching video speech by Empress Farah Pahlavi - Former Queen of Iran - It was so unreal to be within so many amazing artists in such an amazing atmosphere. The program continued with a speech by HE Sheikh Narayan Bin Mubarak Al Nahayan - UAE's Head Minister of Culture, Youth and Social Development - and then the Christie's auctioneer stepped up and started the auctions. My painting was the 5th one of the auction list. I felt like I couldn't breath for a long time.  I noticed the start of bidding prices for most of the art works had been lowered compared to the suggested bid in the program.  My painting was one of the few that held its original bid price.

All prices mentioned in the catalogue are based on MOP and the artists suggested value but ultimately Christie's has say on the starting bid . Nervously, I saw my piece at a glance being brought up to the stage. The auctioneer started by mentioning the start bid of 2000 USD.. there was a few seconds of silence - to me it was much longer - and then the bidding started. I still couldn't breath and once I heard the word "SOLD" I realized it was sold for $6,000 USD. I was still in shock and could hardly hear my husband congratulating me...

As the auction continued we also realized that most of the pieces had an average of 20% increase between the start of bidding price and the selling price, whereas I  had a 300% increase.  At that moment it dawned on me how well my piece had performed.   This was the best start of the year I could have asked for. The ceremony continued with the performance of Shahram Shabpareh who is a legend in Iranian Rock music. I could not stop smiling the whole night. My piece was safe, with someone who appreciates it...this was the best Nowruz gift ever...

Nowruz Pirooz!

As we approach Persian New year I thought it would be good to share some details about Nowruz for those who might not be familiar with it.

Nowruz (pronounced no-rooz) is a combination of two Persian words. The first word “now” means new and the second word “ruz” means day; together they mean “New Day.” Nowruz is the name for the celebrations that observe the New Year for many Persian and Central Asian communities. The exact beginning of the New Year occurs when the season changes from winter to spring on the vernal equinox, which usually happens on 20 or 21 March each year. The spelling of Nowruz in English can take many forms, including: Noroz, Norouz, Nowruz and Norooz. For this resource we have used the spelling Nowruz.

It is a secular holiday that is enjoyed by people of several different faiths and as such can take on additional interpretations through the lens of religion. Nowruz is partly rooted in the religious tradition of Zoroastrianism and became a popular celebration among the communities that grew from the Persian influenced cultural areas. While the physical region called Persia no longer exists, the traditions of Nowruz are strong among people in Afghanistan, Iran, Iraq, Tajikistan, Uzbekistan, Azerbaijan, India, Pakistan, Turkey, Canada and the United States.

The most important activity in the celebration of Nowruz is making the haft-seen table. Haft is the Persian word for the number seven and seen is the Persian word for the letter S. Literally, the haft-seen table means a “table of seven things that start with the letter S’. Creating the haft-seen table is a family activity that begins by spreading a special family cloth on the table. Next the table is set with the seven S items. Here are some of the items and what they symbolize:

Sumac (crushed spice of berries): For the sunrise and the spice of life Senjed (sweet dry fruit of the lotus tree): For love and affection Serkeh (vinegar): For patience and age Seeb (apples): For health and beauty

Sir (garlic): For good health Samanu (wheat pudding): For fertility and the sweetness of life Sabzeh (sprouted wheat grass): For rebirth and renewal of nature

In addition to these S items, there are other symbolic items that go on the haft-seen table, depending on the tradition of each family. It is customary to place a mirror on the table to symbolize reflection on the past year, an orange in a bowl of water to symbolize the Earth, a bowl of real goldfish to symbolize new life, colored eggs to represent fertility, coins for prosperity in the New Year, special flowers called hyacinths to symbolize spring and candles to radiate light and happiness. Each family places other items on the table that are special for example, family photos of those who might not be present at the table once the the Qur’an- the holy book of Islam - or the Shahnameh, an epic Persian story of colorful kings and princes written around the year 1000 CE or book of poetry by the famous poet Shams ud-Din Hafez. Hafez who lived in Persian lands during the 14th Century CE.

As we are currently in Dubai due to the MOP Foundation Auction on my piece which will be on March 21st, I will have to share with you the image of our version of haft sin at a later stage.

Last but not least, here is a great song perfumed by Ali Azimi welcoming Nowruz.

Nowruz Pirooz !

[embed]https://www.youtube.com/watch?v=1--jgwyT4Dw[/embed]

Countdown to the night of some Persian Magic

As we are approaching the Persian New Years or as we call it - Nowruz - there is another ceremony for me personally to be excited about. One of my pieces will be among other artist's creations to be auctioned by Christie's in Dubai. Established in 2004, Magic of Persia - MOP - foundation promotes Iranian art and culture to a wider audience outside of Iran and strives to make a notable contribution to its long-term advancement worldwide. The selected piece was chosen by the amazing Shirley Elghanian. She is the Founder of this amazing foundation and it was an honor that my piece was chosen by her and her lovely team. For the past few years, this event has been one of the most prestigious art events to attend and to be part of this magical night truly is a privilege and I can't wait to share the updates and photos.

The Gala will be held in the Emirates Towers in Dubai on March 21st 2015. This is the best way to start the new Persian year.  See some great art during Art Dubai, catch up with friends and family in Dubai and of course be part of MOP event and featured artists.

It is an honor to be part of this amazing event. More photos and news coming up as we get closer to the event.